0“The Phoenix Encounter Method by the three INSEAD professors and Ram Charan, shows how leaders can transform their organizations into innovators of tomorrow. It offers a proven method developed based on the authors’ long years of academic research and practice. It is filled with compelling insights and examples. It is a rare blue ocean of the transformation topic and is a must-read.”W. Chan KimCoauthor of Blue Ocean Strategy and Blue Ocean Shift and the BCG Chair Professor at INSEAD
1“The post-COVID world will be very different. What business will need to succeed is leaders with new mindsets and the capacity to engage deeply in very different strategic conversations. The Phoenix Encounter Method delivers on both counts. What’s more, we have used it, and it works.”Anand MahindraChairman, Mahindra Group
2“For far too long, strategy has been stuck in a static world. The Phoenix Encounter Method advances a methodology that recognizes that sustainable competitive advantage is a myth and offers an approach to rethinking strategy when advantages are transient, and competitors can come from anywhere. The method introduces not only dynamism, but emotion, mindset and leadership into the creation of your next strategy. It’s a powerful combination to reshape your tomorrow.”Rita McGrathProfessor, Columbia Business School
3“Today, as the information age compresses time frames and unforeseen crises such as Covid-19 destroy existing organizational structures, the most critical leadership question is no longer ’how do we minimize error and maximize efficiency?’ but ’how do we reinvent the future when everything is constantly changing?’ The Phoenix Encounter Method provides an answer. Insightful, necessary, and incredibly timely, this book teaches leaders to abandon outdated methods and begin a journey of dramatic change.”Erin MeyerAuthor of The Culture Map, and coauthor with Reed Hasting of No Rules Rules
4“Thought leadership from world leading management academics, coupled with Ram Charan’s unique ability to make dense and fairly complex content digestible for business leaders, The Phoenix Encounter Method is a must-read for HR and other leaders facing an incredibly difficult business terrain marked by COVID, social unrest, and economic downturn, and then use the method to navigate a new path forward.”Johnny C. Taylor, Jr.CEO, Society for Human Resource Management, and coauthor of The Trouble with HR
5“The need to find a burning platform to catalyze change has been well documented. What has received less attention is a way of preparing for and responding to this challenge. At DBS, we found that it paid to be paranoid, to anticipate competition from unlikely contenders, to try and master the new technologies to stay a step ahead. The Phoenix Encounter Method takes many of our learnings and packages them in a program (and in this book) that seems very impactful. It is a systematic way to prepare defense and launch offense, leveraging new work styles and technologies. A fantastic read for leaders seeking to survive and succeed in this dramatically changing world.”Piyush GuptaCEO and Director, DBS Group
